Leadership in Action: Insights and Inspiration from LTG(ret)Ross Coffman
Transformative personal and professional growth
Ross Coffman
Inspiring Speaker, Empowering Lives
Ross Coffman is a renowned motivational and informative speaker, dedicated to empowering individuals and igniting their inner drive. With his captivating presentations, he helps audiences unlock their true potential, overcome challenges, and achieve their goals. Whether you're seeking personal growth, professional development, or a boost of motivation, Ross Coffman's dynamic speaking style is sure to leave a lasting impact.
Gain powerful insights from retired Three-Star General Richard Ross Coffman on resilience, strategic leadership, and achieving excellence in the face of challenge.
Join Coffman on an inspiring journey of grit and growth, as he shares hard-won lessons on conquering inner and outer battles, mastering leadership, and empowering others to win against all odds.
Meet Ross Coffman
My Story
- Ross Coffman is the founder of Coffman and Associates LLC, a consulting and advisory firm. The firm specializes in strategic and operational planning to improve management skills, change culture, enhance business operations, and drive organizational productivity. The firm has proven success in the government, corporate, academic, and non-profit sectors.
- Ross serves as the President of Forward Edge AI, a Board member of The Federal Savings Bank, and as a member of the Board of Advisors for multiple successful companies. He is also a member of the Washington Speaker Bureau and a Senior Advisor for Ernst and Young.
- General Coffman retired from the United States Army with over 35 years of distinguished military service as an Armor officer. He commanded units in nearly every echelon and served in multiple deployments to Iraq, Kuwait, Saudi Arabia, Eastern Europe, Bosnia, and Haiti. General Coffman also served in the generating force training large units for combat. In his final assignment in the military, General Coffman served as the Deputy Commander of United States Army’s Futures Command in Austin, Texas.
- General Coffman received numerous awards for his individual actions and as a member of heroic units. He is enshrined by Centre College as a Distinguished Alumnus. He is the recipient of the Harvey Leadership Award, MacArthur Leadership Award, Draper Leadership Award, Significant Sigma Chi Award, and is an Eagle Scout.
- General Coffman holds a Bachelor’s Degree from Centre College, a Master’s Degree in business administration from Embry Riddle University, and a National Security Fellowship at Harvard’s Kennedy School.
- General Coffman is from Fort Knox, Kentucky and is an enthusiastic, but terrible golfer.
Speaking Topics and Description
Critical Path of Leadership
Coffman believes leaders are developed along a critical path and walks the audience through each step (Standards, Trust, Candor, Purpose, and Communication). Listeners walk away with an understanding of how to implement change, develop leaders within, and correct culture immediately.
Silver Bullet of Leadership
Every leadership book you’ve ever read lays out commonsense solutions to become a better leader. The problem is most readers could have written the very book they are reading. Coffman discusses a different approach to leadership that concentrates on the emotional aspect of the craft. The audience departs focused on self-reflection, team analysis, and actual plan of action.
Counter-productive Leadership
Most uncomfortable topics are avoided in large groups. Ross Coffman has found great success by taking issues head on and finding ways to lay these topics flat for common understanding. Most organizations have counter productive leadership at various levels. These shortcomings could be toxicity, micro-management, narcissism, or many others. Coffman breaks down what to look for and more importantly how to fix issues while improving culture. The audience leaves with eyes wide open and a plan of action. This session can be interactive between Coffman and participants or a lecture format.
Leading your Company’s AI Transformation
Today it seems every solution involves Artificial Intelligence. Coffman uniquely understands the role of the leader during the implementation of AI solutions. Companies can commit incredible amounts of money without achieving the desired outcomes in the world of AI. Coffman teaches leaders the steps they must take during this transformation. Leaders must be able to understand, visualize, describe, direct and assess throughout the transformation or be prepared to endure unwanted risk or unrealized gains.
The Technologies our Armed Forces Need
Coffman’s experience as a visionary in the world of Military Futures makes him uniquely qualified to identify the requirements for our Future Force. Informed by current events and technological breakthroughs, Coffman lays out potential evolutions for the audience to inform the way ahead for investing, science and technology, and research.
The China and Taiwan Dilemma
China will take action against Taiwan. The type and scale of that action is unknown, but the free world must be prepared regardless of the scale. Coffman has a unique perspective and leads the audience through an Action-Reaction-Counter Action scenario to generate thought on this real-world doomsday scenario. The audience leaves postured to read the signs of the future.
Building and Changing Culture
Arguably, the most important aspect of any organization, group, company, or institution is its culture. Why do many leaders leave this to chance and not make a thoughtful effort to get this rightly aligned with their goals? Coffman lays out Techniques to evaluate, plan, and lead CHANGE in culture.
Geopolitical Truths that should keep you Awake at Night
Coffman provides a unique perspective of world events and technology of which most people are unaware. The exact content evolves as the world situation changes. Uniquely, Coffman delivers dilemmas and solutions that can be implemented in the public and private sector. While the content is unclassified viewers leave with an understanding of risk and how to implement preventative measures in their businesses and at home.
Forged in Battle: 35 Years of Leadership, Resilience, and Victory with Lt. General Ross Coffman
